Established in 1856 by Thomas Burberry, Burberry has grown from a small outfitter in Basingstoke, England, to a globally recognized luxury brand. The brand's journey is one of innovation, resilience, and a commitment to quality that has cemented its place in the fashion world.
The Birth of a Legend
At the age of 21, Thomas Burberry founded his eponymous brand with the goal of creating durable and functional outerwear. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation led to the creation of the iconic Burberry trench coat, originally designed for British military officers during World War I. The trench coat remains a cornerstone of the brand's identity to this day.
From Function to Fashion
Burberry's reputation for quality and craftsmanship quickly spread beyond the military. In the early 20th century, the brand became a favorite of aviators, explorers, and adventurers. Famous figures such as Sir Ernest Shackleton and Amelia Earhart donned Burberry's garments for their expeditions, further solidifying the brand's association with bravery and exploration.
The Iconic Check
In the 1920s, Burberry introduced its signature check pattern, initially used as a lining for its trench coats. Over time, the check became synonymous with the brand and a symbol of British heritage. Despite its association with luxury, the check has also faced moments of overexposure, prompting Burberry to reinvent itself in the early 2000s under the leadership of Christopher Bailey.
Modern Innovations
Today, Burberry continues to blend tradition with modernity. Under the creative direction of Riccardo Tisci, the brand has embraced digital innovation, becoming one of the first luxury houses to livestream its fashion shows and adopt social media platforms for storytelling. Burberry's commitment to sustainability is also evident, with initiatives to reduce its environmental footprint and promote ethical practices.
For those interested in exploring Burberry's latest products, check out this comprehensive product spreadsheet, which provides detailed information on the brand's current offerings.
A Legacy That Endures
Burberry's story is one of evolution and adaptability. From its humble beginnings to its status as a global luxury powerhouse, the brand has remained true to its core values of quality, innovation, and timeless elegance. As it continues to redefine itself for the modern era, Burberry's legacy as a symbol of British sophistication remains unshakable.