Burberry, a name synonymous with luxury, elegance, and innovation, has been a cornerstone of British fashion since its inception in 1856. Founded by Thomas Burberry, a 21-year-old draper's apprentice, the brand has grown from a small outfitter in Basingstoke, Hampshire, to a globally recognized fashion house. The story of Burberry is not just about clothing; it's about a brand that has continually redefined itself while staying true to its heritage.

Origins and Early Innovations

Thomas Burberry's vision was to create durable, weatherproof clothing that could withstand the harshest of conditions. In 1879, he invented gabardine, a breathable, waterproof fabric that revolutionized outerwear. This innovation quickly gained popularity among explorers, aviators, and soldiers. Burberry's trench coats, made from gabardine, became an essential item for British officers during World War I, further cementing the brand's reputation for excellence.

The Iconic Trench Coat

The Burberry trench coat, arguably the brand's most iconic piece, was introduced during the early 20th century. Its timeless design, characterized by the distinctive check lining, epaulettes, and D-ring belt, has remained largely unchanged since its creation. The trench coat has been worn by celebrities, royals, and fashion icons, making it a symbol of sophistication and style. Over the years, Burberry has occasionally reinterpreted the trench coat, blending traditional craftsmanship with modern aesthetics.

Burberry's Signature Check

Another hallmark of Burberry is its signature check pattern, which was introduced in the 1920s as a lining for the trench coats. The check, consisting of camel, black, red, and white stripes, quickly became a status symbol and a staple in the fashion world. However, by the 1990s, the brand faced challenges as the check was overused and associated with counterfeit products. Under the leadership of creative director Christopher Bailey, Burberry successfully rebranded itself, redefining the check as a symbol of luxury rather than excess.

Modern-Day Burberry

Today, Burberry continues to innovate while honoring its heritage. The brand has expanded its product line to include ready-to-wear collections, accessories, fragrances, and more. Burberry is also known for its pioneering use of technology in fashion, such as livestreaming runway shows and integrating digital elements into its retail experience. The brand's commitment to sustainability is another key focus, as demonstrated by its efforts to reduce environmental impact and promote ethical practices.

For a detailed look at Burberry's latest products, including exclusive offers and styles, check out this product spreadsheet.

Conclusion

Burberry's story is one of resilience, innovation, and timeless style. From its humble beginnings as a small outfitter to its status as a global luxury brand, Burberry has consistently pushed boundaries while staying true to its roots. With its iconic trench coats, signature check, and commitment to excellence, Burberry remains a symbol of British heritage and modern sophistication.